Right to Piggy Ride

Amul’s comic snippets are loved by everyone. Marketing teachers are especially fond of them. I’m not sure how the professionals see it and what’s the correlation of those cartoons and sales, but it sure does a hell of a job with the TOMA. 

What Amul does is it releases 1 comic per week and whatever happens that week is generally the theme of the comic. So people read the comic, relate to the news, smile to themselves and remember Amul. It’s ingenious, using news to sell yourself. No one calls them cheap or piggy back riders. Same happens to everyone during cricket season, FIFA world cup season etc etc.

So what caught my attention? The new ad of Hero Hf Deluxe.  The ‘Talent’ theme. Here’s the vid.

Hero piggy back rode the elections. Make the buyer of Hf Deluxe look great, intelligent, rational, responsible and so damn patriotic. Oh btw Hero Honda took a dig at being patriotic a million years ago. Ok 8-10 years ago, Remember ‘desh ki dhadkan’ ??  Back when CBZ was new, I think I was in highschool. Bajaj was already famous for its Hamara Bajaj and came up with a new Hamara Bajaj for the new times, beautiful ad, you gotta watch it. Here,

 So, now we have political parties taking it to the tv, online media and stuff, so why not use the elections as a USP? You know play a little with the Consumer’s head, Idea cellular also did that, the new ‘no ullu banao-ing’ thing, ofcouse, Idea has a history of making videos of showing idea users  to be righteous and awesome but this thing about using elections to sell yourself is awesome! TATA tea started with the ‘Jagore’ program almost 6 to 7 years back. 

It’s as the guy says says in the new Hf Deluxe ad, the elections are India’s biggest talent show. How can anyone refrain from making a buck, right?

Take A Look Around

Well, its actually a song, a very famous song actually.. by Limp Bizkit.. Anyway here's a post asking you to do something.

Assuming that I have viewers and readers, I'm gonna post a link to the survey I'm conducting to know stuff about Travel and Tourism.

Its not a school project or an assignemnt that I need to get done, its.. hmmm.. we'll you know me right? I love traveling and it was about time I took some serious interest in it and tried to do something.. you know like start something.. don worry its no entrepreneurial idea.. or atleast not yet.. but its an idea never the less, to understand the traveling habits and a few perceptions.

So take a little breather and gimme10 mins.

Fill out this Form for me ok? You can mail me if your interested in the results, even otherwise I will post it here. So just do this for me ok.. Thanks!

Novice Poker Effect

It had been a while since I had been sent out of a classroom… the last time this happened, I think It was in the OOPs lab in 2008, well teachers wouldn’t get offended that easily in UVCE I guess... anyway it was an interesting class of rural marketing and I seemed to be interested, but sadly I was caught fiddling with the phone and making some kinda tattoo on my hand and the teacher took offence at it and pushed me out of the class. But what I was googling about was the Myths involved in Rural Marketing. I’m not gonna bore you with what I found, heres a snap shot. 

Something I remember from class held my attention for a long time. The prof had said ‘One of the biggest myths about rural marketing is that the marketers think we rural buyers don’t ask many questions, they ask more questions than urban buyers, they are smarter than the urban buyer. They sometimes ask questions that seem silly and make you laugh, but we fail to find answers to such questions and that’s what makes rural marketing more challenging.’

Yes, we’ve heard this being said a lot of times. It’s almost a cliché. But something doesn’t fit right, does it? How could rural buyers with less exposure and information about what’s happening be harder to outsmart? Why would they be harder to sell to? Why do they ask harder questions? Why are they tougher to convince? Do they know what we’re trying to do from before? Not really. I like to call it, The Novice Poker Effect.

It happened roughly 2 years ago; out of boredom I decided to teach my cousin how to play poker and tried to play him a little. I couldn’t read him, I couldn’t bluff him, I thought he bluffed when he played simple and I obviously lost. The reason is simple. A novice poker player is not playing you, he is just playing his cards. It’s the same with Rural Marketing, a rural buyer is just playing what’s on his cards, he isn’t bothered about what or why a marketer is trying to sell. 

We could conclude that a rural buyer is not smart; he’s just like a novice poker player. Hard to read, hard to pick up trends and hard to know what he wants. It’s this Novice Poker Effect that makes us think a rural buyer is smart. If we understand that the rural buyer just looks at things from his side and dont try anything fancy against him, we would succeed. 

So to round it up, learn to play poker with a kid, maybe you’ll excel in rural marketing.

Kill Better Than Cure

A fortnight before his 25^th Birthday, Kasab is hit by the news of his Death Sentence being upheld by the Supreme Court of India. Ajmal Kasab was the only one to be caught alive of the 10 member terrorist group who spray painted Mumbai in blood. This attack not only made us aware of what terrorists can do but also raised serious question on the Homeland Security of India. An act of waging war resulted in a Death Penalty for the only serving disoriented youth turned jihadi born in Pakistan.  

 This was more than well received by the people of India. The country rejoiced as it finally became apparent that India is ready to deliver harsh punishments to those who pose threat to the integrity of this great land. The Economist once said that the 26/11 trial will be a test of the Indian judiciary and the resolve of the people of India; if they meant pronouncing a death sentence as the great test then we have passed. People of India majorly have also accepted and applauded the SC’s call. People like Raj Thakare have even gone so far as to distribute sweets and call it a day of celebration. And in a country as democratic as India there are people who opposed the death sentence. 

Not surprisingly, there are NGO’s, activists, past court judges, and the so called intellectuals who are against the death penalty. Firstpost made an informative post that meandered about the idea of death penalty. It spoke of how India is one among the few nations that still administer execution as a punishment. At the same time the post also spoke of how difficult it is to kill convicts. The stats said that in the past 17 years only 1 convict has been executed while there are still more than 300 convicts on the death roll. 

All this is fine. Facts, numbers and stories speak the truth. India is weak in killing people, It does take a long time for our courts to move cases and we really have spent more than 50 crores for Kasab’s super security jail where he ate Biriyani twice a day. But what of him??

It’s very true that he is a terrorist who attacked India and all that is Indian, and we have spent a lot of money on him, he has stayed in jails for almost 4 years and had ‘Biriyani’. But does that mean he wanted this? Can you imagine how it must be to be caught in a prison was something like a terrorist attack? Receiving all those methods of physical and mental torture in the prisons (which of course doesn’t come out in the media) being disowned by his country, his parents and everything that he considered his must have played something on his head. How must it feel when no one knows what you feel inside and then come out and make comments, rejoice and celebrate something about you without knowing how you’ve felt. 

It reminds me of my placement season in college. The placements were in full force. Companies kept flying in every day and almost everyone in the college had at least 1 job offer by the end of the first month. As the second and third months rolled on, my close friends, not so close ones, everyone had a job and some 2 or 3, but I had nothing in hand, I hadn’t even been able to attend interviews thanks to my root burrowing marks.  Depression, deprivation, lowliness, loneliness and a few other ness-es crowded my life and I was a walking dead in a world full of opportunities. And finally at the fag end of the placement season, I found a job that suited me and incidentally it was the first company to announce the joining date. As months passed and everyone had joined work, we met once at college and everyone kept telling me how lucky I was to be the first one to start working, and how I ‘hit’ a jackpot in the end… well it wasn’t hard to smile at them but it was hard for me to tell them how much mental and emotional stress I had been in while they were boasting and toasting their placements oblivious to my sorrow. 

The same is what I saw when Veerappan, the Elephant Ivory and Sandalwood thief and the much feared dacoit in the woods of Karnataka and Tamil Nadu was killed in an encounter with the Veerappan Special Task force in the October of 2004.  As the people of Karnataka and Tamil Nadu celebrated the death of the dacoit, his family and thousands of forest dwellers mourned his death. It is also reported that thousands of people were gathered for his funeral. And on the other side there were people like us rejoicing his death. I ask you here, is it so hard to stay neutral? Empathise a little, people like Veerappan or Kasab might be bad, but they’re humans too.

Coming to Kasab, in some interrogations, he has switched sides, and the police express their shock at this. It is reported that Kasab said that his operators offered money and security to his family, and if the India Police did the same, he was ready to work for them as well. There are also outcomes in the interrogations that suggest Kasab had noidea what was there in the Quran, on being asked about it, he only spoke of Jihad, and only a few high sounding lines at that. I wouldn’t be surprised if Kasab chose death over a painful half-life.

I’m not supporting Kasab, and I am definitely not against his death. I’m just saying kill him fast. Finish the cursed case. He might just be a juvenile well-meaning for his family, or he might be a deadly terrorist, but he wronged. And for this he must be punished. Kill him, but don’t keep his body and mind in a place where no one wants him, don’t let him go mad, don’t torture him with uncertainty. Give him death, not cruelty.  

  

Timepass for real??

The name of this blog, Dr Timepass was something I came up in my first year college for a nerd band, we thought it was geeky enough and also had a little word play involved. We thought Time would eventually pass and swallow if not solve everything.  It’s not much, but if you had academic and romantic setbacks early in college, then this line can mean a lot. We would live strong thinking about the future; thinking that these times would just pass.  

Can time really heal? I always doubted.

Most of my learning and revelation happens at work, a certain Wednesday of March 2012 was something similar. The wooden wall décor in the meeting room of 8^th floor reminded me of a bed time story my father would tell me when I was little. 

I’ll try to keep it short :D

The story is of a young boy. He was a very mischievous and rather rough sort of a kid. He would fight with his friends at school, knock things off shelves in grocery stores and things like that. His father would be badly hurt by the complaints brought by the other people in the neighborhood. But he never raised his voice to scold or yell at his son. Instead, he went to the market and got a plank of plywood and a hundred iron nails. He called his son and explained.

‘Look son, every time I get a complaint from someone I will hammer a nail into this board and at the end of the week, you can come see how many complaints I got and decide what you want to do about it’

The son being his rough and unruly-self walked out not bothering about it.

As days turned into weeks, the father would do his hammering of nails as the complaints increased. The boy never came and saw the plank. 

After a few months, the father was shocked and hurt to see that the plank was full of nails, and his son had never once come to see the plank.

The father went to his son and called him to see the plank. On seeing the wooden plank packed with hard iron nails something struck in him.

He would eventually realize his bad deeds and turn to the ways of good. His father would then tell the boy that it was never late to correct his mistakes and tell the boy that he would remove a nail whenever someone came around to praise the boy.

So, in time the boy turned to the ways of being good and earned a lot of love and respect. His father would also be happy on receiving praises of his son and would remove a nail each time.

When all the nails were removed of the plank, the boy stood by his father proud chested and asked what his father thought of him now. The father being a man of intellect, told him 

‘Observe closely, all the nails have been pulled out, but have the holes been filled?’

The boy would hang his head and then look up in remorse. 

‘What is once done cannot be undone. No matter how hard you try, the holes cannot be refilled.’

It brings us back to Dr Timepass. Is it really impossible to fill some holes? Does that mean the phrase “time heals” is bull crap? 

Ah time, so fascinating, so frightening, and so precious. I just wish I have enough time to fill those holes.