Amul’s comic snippets are loved
by everyone. Marketing teachers are especially fond of them. I’m not sure how
the professionals see it and what’s the correlation of those cartoons and sales,
but it sure does a hell of a job with the TOMA.
What Amul does is it releases 1
comic per week and whatever happens that week is generally the theme of the
comic. So people read the comic, relate to the news, smile to themselves and
remember Amul. It’s ingenious, using news to sell yourself. No one calls them cheap
or piggy back riders. Same happens to everyone during cricket season, FIFA
world cup season etc etc.
So what caught my attention? The new
ad of Hero Hf Deluxe. The ‘Talent’
theme. Here’s the vid.
Hero piggy back rode the elections.
Make the buyer of Hf Deluxe look great, intelligent, rational, responsible and
so damn patriotic. Oh btw Hero Honda took a dig at being patriotic a million
years ago. Ok 8-10 years ago, Remember ‘desh ki dhadkan’ ?? Back when CBZ was new, I think I was in
highschool. Bajaj was already famous for its Hamara Bajaj and came up with a
new Hamara Bajaj for the new times, beautiful ad, you gotta watch it. Here,
So, now we have political parties taking it to
the tv, online media and stuff, so why not use the elections as a USP? You know
play a little with the Consumer’s head, Idea cellular also did that, the new ‘no
ullu banao-ing’ thing, ofcouse, Idea has a history of making videos of showing idea
users to be righteous and awesome but
this thing about using elections to sell yourself is awesome! TATA tea started
with the ‘Jagore’ program almost 6 to 7 years back.
It’s as the guy says says in the
new Hf Deluxe ad, the elections are India’s biggest talent show. How can anyone
refrain from making a buck, right?
